A year ago today we launched Cashmere Circle.
A symbolic launch date that coincided with Black Friday: a day that doesn’t quite align with Cashmere Circle‘s values.
So as we celebrate our anniversary on this Black Friday, lets enjoy a timely reminder of our founding values and have a look at the progress we’ve made driving greater sustainability into the knitwear and fashion industry.
Our number one aim is to repair as many garments as possible, to keep them in circulation for years to come.
In addition to carbon savings, we have also been planting trees with our amazing partners TreeApp.
Industry buy-in is so important if we are to make a meaningful difference. This is why launching our repair partnership with Johnstons of Elgin, the UK’s oldest and largest producer of knitwear, was such a huge deal!
With more brand partnerships in the pipeline with some seriously big names, it's hard not to feel like the fashion industry is waking up to the importance of repair.
And all of this has been made possible by those choosing embracing more conscious fashion choices.